Google Shopping

Google Shopping brings together the largest selection of products, so shoppers can easily find the best online and in-store pricing, all in one place.

I currently work with our omni-channel team of strategists, creatives, account leads, email ops, media specialists, and GMIX specialists on a direct response program aimed at driving an increase in queries of Google’s shopping SRPs. To make it happen, we set up an ongoing series of seasonally-focused paid media campaigns spanning Pinterest, Meta, RDA, SEM, Snap, and more. Each moment is a carefully choreographed event, from deciding the most effective channels and value props to photoshoots and consulting with Google Brand Studio.

Over the past 24 months, we’ve tested, observed, and documented extensive learnings from each of our campaigns. This has allowed us to deepen our performance insights and refine our creative approach for each new moment, so we can successfully meet growing performance benchmarks. This year alone, results include: