Grow with Google

The Grow with Google program helps ensure that the opportunities created by technology are available to everyone. Through tools and training, Google helps people get the right skills to find jobs they want, advance their careers, and grow their businesses.

My team and I were brought on to develop GwG’s monthly newsletter, which targets job seekers or small business owners looking to grow their professional skills using Google's free resources. We handle copywriting and/or editing, design, and pre-production for each edition, highlighting the latest courses, workshops, and video content.

Since our involvement, we’ve performed continuous A/B testing to provide learnings around open rate, click rate, CTO rate, and total enrollments, and we’ve streamlined the process by created a style guide that includes modular template options. We are now handling new Google Career Certificates announcement emails.

Role: Creative director