J.C. Anderson

With over 140 years of experience, J.C. Anderson is the largest interiors-only contractor in the Chicago area. The firm performs interior construction for building owners, developers, private and public corporations, property management companies, and various other facilities.

I worked with JCA leadership to address the misconception that JCA was less versed in larger, negotiated projects by repositioning the brand. The “Driven by what’s inside” campaign included a new website and proposal book that demonstrate the firm’s belief that it’s what’s inside that matters—both in terms of what they build and who they are—and we continue to develop case studies and videos that demonstrate their capabilities and value.

These assets are helping shape their continued growth and success by increasing their awareness, elevating their perception, and positioning the firm as an industry leader.

Role: Strategist, Copywriter