MVMNT

MVMNT is the first end-to-end platform for managing the movement of freight through the entire shipping process. By removing the need for expensive, outdated tools and brokers, MVMNT puts its users in direct control of pricing, procurement, performance, and payments.

In order to fully launch the platform and the brand, our team developed a comprehensive strategy that defined its purpose and offerings for its various audiences. “Join the MVMNT” entices both shippers and carriers to come join a movement toward ease of use, visibility, making lives easier and companies more profitable. MVMNT also recognizes that solving the industry’s network routing issue represents the largest opportunity for reducing the emissions that result from 60 billion wasted miles annually—extending the movement into a call to drive a better planet, too.

These ideas served as the foundation for the brand strategy, new visual identity, website design and development, app design, and photography.

Role: Lead Strategist, Copywriter