Roseland Christian Ministries

Because Roseland Christian Ministries’ community service efforts are funded mainly by private donors, many of whom are aging, leadership recognized a need to communicate their mission in a way that inspired younger donors to donate to the underserved Chicago neighborhood.

This organization is rooted in the belief that we should accept all people as our neighbors. And success isn’t driven by data; it’s found in the compassionate care offered to all who enter through their doors. “Come as you are” communicates the ministry’s mission to judge less and love more.

“People-centric perspective” functions as a separate message for donors. It conveys that because RCM’s focus is on the person rather than the problem, the organization offers a unique opportunity to make a direct impact. It’s also a reminder that real people are at the heart of every social issue.

These ideas served as the foundation for the brand strategy, new visual identity, website design and development, and photography—all of which focus on telling the stories of the beautiful people of Roseland.

Role: Strategist, Copywriter